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Sunday, March 14, 2010

AdSense for Domains Program Policies

AdSense for Domains Program Policies

Publishers participating in the AdSense program and using AdSense for domains are required to adhere to the following policies. These policies apply specifically to the sites participating in AdSense for domains. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites. Publishers participating in the AdSense for domains program:

  • May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
  • May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
  • May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
Domain URL

Domains that are submitted for the AdSense for domains program may not include certain types of terms in the URL. The terms in the URL may not contain or be related to any of the following:

  • Pornography, adult, or mature terms. This includes, but is not limited to, any terms that refer to or suggest nudity, partial nudity, sexual imagery/acts, lewd/graphic or profane language.
  • Violent or racially intolerant language or any other form of hate speech directed against an individual, group or organization
  • Excessive profanity
  • Illicit drugs and drug paraphernalia
  • Gambling or casino-related content
  • Weapons, such as firearms, ammunition, balisongs, butterfly knives and brass knuckles
  • Beer or hard alcohol
  • Tobacco or tobacco-related products
  • Prescription drugs
  • Promotion of an illegal activity or an activity that infringes on the legal rights of others.
  • References to tragedies or other sensitive current events
  • Any other terms that are illegal, promote illegal activity, or infringe on the legal rights of others.

In addition:

  • Domains submitted for the AdSense for domains program may not violate any trademark (and related rights), copyright, trade secret, patent or other intellectual property right of any third party.
  • Domains may not be involved in litigation or under dispute.
Trademark Process

Google AdSense for domains is committed to respecting the rights of trademark owners. It is our goal that advertisers, users and trademark owners all be aware of Google's process for reviewing perceived trademark infringement in the AdSense for domains network. If Google becomes aware of a domain name that contains a trademark (or typo), that domain will be removed from the AdSense for domains network.

Site and Ad Behavior

Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups.

  • Publishers may not use online advertising to drive traffic to pages participating in AdSense for domains.
  • Publishers may not deceptively drive traffic to pages participating in AdSense for domains.
  • Sites participating in AdSense for domains may not be framed or displayed on other sites.
  • Redirects are prohibited. We reserve the right to remove either redirecting or redirected sites from the AdSense for domains network.
  • Sites participating in AdSense for domains may not be placed in pop-ups or pop-unders.
  • Sites participating in AdSense for domains may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads
  • Webpages participating in AdSense for domains may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Keywords

Keywords provided for targeting must be relevant and reasonable within the domain's topic. If Google's natural ad targeting performs better than keyword targeting, Google reserves the right to disregard the provided keywords for targeting.

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