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Publishers participating in the AdSense program and using AdSense for domains are required to adhere to the following policies. These policies apply specifically to the sites participating in AdSense for domains. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and ImpressionsClicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.
Encouraging clicksIn order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites. Publishers participating in the AdSense for domains program:
Domains that are submitted for the AdSense for domains program may not include certain types of terms in the URL. The terms in the URL may not contain or be related to any of the following:
In addition:
Google AdSense for domains is committed to respecting the rights of trademark owners. It is our goal that advertisers, users and trademark owners all be aware of Google's process for reviewing perceived trademark infringement in the AdSense for domains network. If Google becomes aware of a domain name that contains a trademark (or typo), that domain will be removed from the AdSense for domains network.
Site and Ad BehaviorSites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups.
Keywords provided for targeting must be relevant and reasonable within the domain's topic. If Google's natural ad targeting performs better than keyword targeting, Google reserves the right to disregard the provided keywords for targeting.
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